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How Seo And Blogs Can Help Boost Real Estate Sales By Joe Balestrino, Fri Dec 23rd Real estate is big business. You don't need me to tell you that.Not just online but offline as well. Many real estate agenciesfail to use the internet to their advantage. Yes, having awebsite is great. You can have people browse real estatelistings whether buying a home or renting an apartment. Real estate, being the billion dollar industry it is, can makefor difficult optimization. An real estate agency has a substantially better chance ofincreasing traffic to it's website by focusing it's optimizationefforts toward a specific geographical area. Doing so will helpin establishing a presence for the site while eliminating theneed to compete based on standard industry termed content thatwill not differentiate an agency in Seattle from an agency inSarasota. A Blog is a great way to begin achieving results bysticking to this formula. The idea behind a blog is that you cancreate optimized content that your potential clients would finduseful and bring them to your site. Simply include yourgeographically related
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keywords and phrases in the content. Forexample, if you have listings for apartments in NY, a goodposting for a blog might be "What to Look For When ApartmentShopping in NYC". You could discuss what a renter should lookfor when shopping for an apartment in NYC, the necessity ofrenter's insurance in NYC, overpriced areas of NYC, etc... Tryto keep the content fresh and exciting to read. Remember, peoplemay come across your article on a search engine and consequentlydecide to visit your site and use your services. (Article continued below)
One thing that has made a blog a valuable tool is RSS. RSS letsus announce information as soon as it happens. How does thishelp a realtor? Let's say I am hunting for an apartment. I maynot have the time to check your site every few hours for updatedlistings. If I have a "my yahoo page", my MSN or any RSS readerset up, I would know instantly that a listing became available.With RSS, you won't have to worry about spam filters blockingyour emails. It's beneficial for both clients and agents. The point is to stand out from your competition. Setting up ablog and utilizing RSS are two ways that can be achieved. Also,try to set the goal of becoming the most valuable resource forinformation pertaining to your market and specialty. Whetherbuying or renting, people need a place to turn to forinformation. If you can provide it, you will have plenty oftraffic and clients to match.
About the author:Visit Joe's site for AffordableSEO His podcast offers Information and tips onSEO For articles onSEO visit his blog | Sign In |
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif><STRONG>Wi-Fi around Chicago..</STRONG></FONT></P>
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif><FONT size=2>The Daley Center between Clark and Dearborn is now (as of September 2003) a wi-fi hot zone. I have not personally connected there, but the word is </FONT><FONT size=2>that the signal around Daley Plaza and Block 37 is strong. Click <A href="http://www.xchicago.com/main/article.php?articleID=413">here</A> for more information. </FONT></FONT></P>
<P><FONT size=2>If you are outside of downtown Chicago,the UPS stores (formerly Mailbox Etc.) will have wi-fi access (for a fee) in mid-September as will many McDonalds (for a fee). <A href="http://www.computerworld.com/mobiletopics/mobile/story/0,10801,80914,00.html">UPS story</A></FONT></P>
<P><FONT size=2></FONT> </P>
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif><STRONG>Truth about Annuities</STRONG></FONT></P>
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif size=2>Many clients buy annuities. I think it is fair to say that most clients do not understand the annuities and, in many cases, the annuity purchase was an inappropriate choice. In my opininion annuities are appropriate when:</FONT></P>
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif size=2>1. The client wants to save more for retirement and already puts the maximum in his or her IRA/401k; </FONT></P>
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif size=2>2. The client is in a high tax bracket and wants to reduce taxes;</FONT></P>
<P><FONT face=Verdana size=2>3. The client won't need the principal for quite a long time and the annuity makes up a small portion of the client's total investments.</FONT></P>
<P><FONT face=Verdana size=2>I have one client who paid no income tax, was 85 years old, had been retired for 20 years and purchased 4 annuities with all of her liquid assets; her only other assets, after the mass annuity purchases, were her condo and a checking account. The annuities were "unsuitable" for her, but were perfect for the annuity salesperson who netted at least $20,000 in commissions.</FONT></P>
<P><FONT face=Verdana><FONT size=2> See the </FONT><A href="http://www.annuitytruth.org/"><FONT size=2>annuity truth</FONT></A><FONT size=2> web site for some interesting reading on annuities and whether one is right for you </FONT></FONT></P>
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif size=2><STRONG>What to Do if Your Mortgage Lender Bails Out on You</STRONG></FONT></P>
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif size=2>Recently, as interest reates rose and the number of files on their desks exploded to record levels, mortgage companies have bailed out on clients and failed to close. In two cases I am involved in (both of which are new construction) the mortgage companies literally "forgot" about the client. The loans were not ready to close because no one paid attention to the file for months. The other problem is that many lenders are so busy that they can't close by the end of the "lock-in" period. The client is left with a lame promise that the mortgage company will do a "free refinance" later to cure the problem.</FONT></P>
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif size=2>How can you prevent this? Pick a reputable lender in the first instance; not one from the internet or your brother-in-law who thought he would try out mortgage brokerage. Stay in touch with the lender. If all else fails, file a complaint with the office of banks and real estate. Here is the form to file the complaint:</FONT></P>
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif size=2> </FONT><A href="http://www.bre.state.il.us/CONSUMER/FORMS/c-Form41.pdf"><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif size=2><a href="http://www.bre.state.il.us/CONSUMER/FORMS/c-Form41.pdf">http://www.bre.state.il.us/CONSUMER/FORMS/c-Form41.pdf</a></FONT></A><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif size=2> </FONT></P>
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif size=2>It rarely pays to file a lawsuit against the lender. Attorneys fees are cost prohibitive and your damages are hard to prove.</FONT></P>
<P><FONT face=Verdana,Geneva,Arial,Helvetica,Sans-Serif size=2> </FONT></P>
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The process of planning for the orderly administration and disposition of assets after the owner dies.
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